>>331737158
G29/G920 looks pretty close to the normal price, and it's a solid entry level wheel. The usual Thrustmaster alternatives I checked look way overpriced now though.
I don't know of any VR racing games that have custom liveries without modding, but if you're decent with photoshop, it's not too hard to do. They don't work in multiplayer without the files being shared outside of the game though.