>>389071748
Being in it for the long game has always been the case. Their work with avatars started and was released years ago. They've never been successful with them. But it's something they can actually get tested and have feedback on. It's something they can at least provide in some apps. And for now, that's good enough, until they can build out the systems everyone really wants. 

>>389072602
The problem is the market still wasn't big enough plus they had additional competition with other high end headset makers and platforms, with the latter being more important, since Valve would be the default store most enthusiasts would use, not the Oculus store. And the app stores are where they make money, not the hardware. Meta's strategy of catering to the low end until the market is big enough that they can come back and cater to the high end again is fine. Others like Valve can take care of us in the meantime.