>>269094721
Lavender entered Early Access just now (https://store.steampowered.com/app/886710/Lavender/), but to people who already follow the development not much has changed. They could already play it or port stuff over, after all. To them, I project, the real game changers in terms of interest will be events and the release of the full game.

It does raise awareness for people not already following the development, though. Especially people like the average guy who actually browses the Steam store.