Does anyone know how people get to have billboards/ shops in the NYE Time Square world? I'm genuinely curious as to exactly how it works. Most of it is promotional in nature so I'd understand if it's a paid thing, but if it were paid, I think it would be a known thing. Obviously there's a dose of 'networking' involved, but with who exactly? I doubt Tupper is involved much since nobody in /vrg/ is in the world. VRC is a small community so it's weird that this annual event filled with the community itself has such a mysterious entry process.

A good example of someone in the world is Lhun - I don't think he has any worlds, isn't a streamer, and doesn't have popular avatars, so how exactly would someone like him get a spot in the world?