Have you noticed harbinger consumers of VR products?

http://news.mit.edu/2015/harbinger-failure-consumers-unpopular-products-1223

“This is a cross-category effect,” Tucker explains. “If you’re the kind of person who bought something that really didn’t resonate with the market, say, coffee-flavored Coca-Cola, then that also means you’re more likely to buy a type of toothpaste or laundry detergent that fails to resonate with the market.”

And while strong initial sales of products normally seem like a good thing, the research reveals that is not always the case — not if it’s the harbingers of failure who are rushing out to purchase those products.

“It’s not just how many people are buying them, it’s how many of the right people are buying them and how many of the wrong people aren’t buying them,” says Duncan Simester, an MIT marketing professor and another co-author of the study.