>>351762009
Hmmm. Now that you mention it, re-reading that statement... my bad you're correct he was shaming the prey. 
I wonder if it's helpful to shame preys though. Guess it's helpful as an initial thing, so they get shook and then take action. Information is still best though. Even if they are shook if they don't have the cognitive knowledge on how to fight back or be stronger then the spark is wasted without the fuel.