imagine a world where zuckerberg never made a facebook account a requirement
where instead of going all in on standalone they went all in on high quality PC VR headsets as well as going in early on full body tracking
Imagine if instead of putting all that money they spent getting quests out and putting dogshit standalone headset games and applications in their walled garden.
They put all that money into high quality AAA PC VR headset games and multiplayer gaming experiences. 
Envision a world where VR is seen as an aspirational product with incredible unmatched and un-substitutable experiences.