I'm an EU staying up past my bedtime (hee hee!) and I stopped caring about your petty squabbles.
Most of our events start at 9-10PM EU hours and that seems reasonable to me. The brits never complain about them starting at 8-9.
There have been NA events hosted at 9PM EST which I could actually catch, but as NA drifted further towards getting on at 11 EST, that has become an impossible goal so I stopped caring.