>>272579019
I understand your point. 
But they would also lose more credibility as a game dev company (like what happened to Artifact). They are not prepared to be the face of vr in digital stores AND vr game developers. What if this game flops? The splash to the vr industry could be huge. There is a lot of game journalism that consider vr a meme and hl a meme. Journalism would use the flop of hlvr to meme vr EVEN MORE.