The Streisand effect is the way in which attempts to hide, remove, or censor information can lead to the unintended consequence of increasing awareness of that information. It is named after American singer and actress Barbra Streisand, whose attempt to suppress the California Coastal Records Project's photograph of her cliff-top residence in Malibu, California, taken to document California coastal erosion, inadvertently drew greater attention to the photograph in 2003.

This shit's all slightly related. The shitposting, for whatever reason, is only going to serve to make them more popular either way and is probably just serving to drag your attention away from something else that's legitimately bad.