>>320525173
It's more than a month out and the thread is full of shitposting about it. People will be here talking about constantly and in increasing volume from now until valentines. When it happens, the thread will be full of pictures and shitposting about it for another month. 

We're already all participants whether we are willing or not, both in the sense that certain people are going to shitpost everywhere about it and because others will participate out of fear of missing out.