They should monetize maps but NOT allow the mapmaker to know who paid for it and who didn't.

I played a lot of Virt-A-Mate and in there, ~80% of the custom content, including really bad content, is behind paywalls because everyone seems to think that they're the next big content maker.

If they just provided for a way to give mapmakers money but not lock most users out, it'd be a vastly superior system. People will want to reward good creators by subscribing even if the subscriber won't be the only one gaining something, because that way everyone profits.