The Proteus effect describes a phenomenon in which the behavior of an individual, within virtual worlds, is changed by the characteristics of their avatar. This change is due to the individual's knowledge about the behaviors that other users who are part of that virtual environment typically associate with those characteristics. Like the adjective protean (meaning versatile or mutable), the concept's name is an allusion to the shape changing abilities of the Greek god Proteus.[1] The Proteus effect was first introduced by researchers Nick Yee and Jeremy Bailenson[2] at Stanford University in June 2007. It is considered an area of research concerned with the examination of the behavioral effects of changing a user's embodied avatar.
SOURCE https://en.wikipedia.org/wiki/Proteus_effect#cite_note-:0-3

Literally been studied since 2007 in non VR games, it's literally stronger in VR.
And Yes I am a fag, and no I am not coping, I actively used the proteus effect to succesfully become bisexual, something I wished I was my entire life and just could never get off to dicks or gay shit. I actively USED the proteus to become gay, literally groomed myself, it's not an excuse for me, it was a tool. And stop thinking in terms of MAN UP STOP MAKING EXCUSES it's toxic masculine american behavoir